Full Job Description
Job Title: Digital Content Strategist
Location: Salem, West Virginia
Company: Amazon Web Services
About Us
Amazon Web Services (AWS) is a leader in cloud computing and offers comprehensive solutions designed to empower businesses. Our headquarters in Salem, West Virginia, is abuzz with innovative thinkers committed to excellence and redefining the digital landscape. We thrive on creativity, collaboration, and communication, providing unlimited opportunities for our employees to grow and succeed.
Position Overview
As a Digital Content Strategist, you will play a pivotal role in defining, creating, and managing content that resonates with our audience. You will be responsible for developing strategic content initiatives that align with our brand's vision while engaging our customers through meaningful narratives. If you are passionate about digital storytelling and impact-driven strategies, we would love to have you on board!
Key Responsibilities
- Develop and implement a comprehensive digital content strategy aligned with the company's objectives and target audience.
- Collaborate with cross-functional teams, including marketing, design, and product development, to produce high-quality content that drives customer engagement.
- Conduct thorough research and analysis of market trends, competitor strategies, and audience preferences to refine content initiatives.
- Create, edit, and optimize content for various digital platforms, including websites, blogs, social media, and email campaigns, ensuring the highest quality and coherence with our brand’s voice and tone.
- Utilize SEO best practices to enhance visibility and ranking on search engines while monitoring content performance using analytical tools and adjusting strategies as necessary.
- Lead content projects from inception to execution, ensuring timely delivery and adherence to deadlines.
- Facilitate brainstorming sessions to generate innovative content ideas and strategies that will foster audience engagement and loyalty.
- Develop and maintain a content calendar to track deliverables and measure performance outcomes of all initiatives.
- Engage with our online communities and manage customer feedback effectively to enrich our content strategy and adapt to audience needs.
- Train and mentor junior content staff, fostering a culture of creativity, collaboration, and excellence.
Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Proven experience as a Digital Content Strategist or similar role with a strong portfolio of content projects.
- Deep understanding of SEO, web analytics, and social media strategies.
- Exceptional writing and editing skills, with a keen eye for detail and storytelling.
- Ability to analyze data, derive actionable insights, and adapt strategies accordingly.
- Proficient in content management systems and marketing automation tools.
- Strong project management skills, with the ability to manage multiple projects and deadlines.
- Excellent verbal and written communication skills, with a passion for creativity and out-of-the-box thinking.
- Experience in working in Agile environments is a plus.
Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance packages.
- Generous paid time off and holiday leave.
- Retirement savings plan with company matching.
- Flexible work hours and the option for remote work.
- Continuous learning and professional development opportunities.
- Access to wellness programs and mental health resources.
- A vibrant, inclusive workplace culture with a commitment to diversity and innovation.
Why Choose Amazon Web Services?
Amazon Web Services is not just a workplace; it’s a space where creativity flourishes, and everyone contributes toward a shared vision. In this role, you will have the opportunity to make a significant impact in the cloud computing world while collaborating with passionate professionals who inspire innovation every day.
How to Apply
If you are enthusiastic about becoming our next Digital Content Strategist and are ready to embrace the challenge, we encourage you to apply. Embark on an exhilarating journey with us and help shape our brand narrative. Join AWS, where your creativity and strategic thinking will thrive!
We Can't Wait to Hear from You!
Bring your skills and passion to a company determined to redefine the digital experience. Apply today and start making a difference!